Assuming you have different kingdoms surrounding your country and you want to invade some territory, how do you choose the kingdom.
1. Area which can benefit you
2. Area with least resistance
Least resistance need not necessarily from small or weak player, it could be from large player who has become weak. Choose the right area before invasion, it will make your progress easy.
Well, its not so easy, what if all areas are of strong resistance and you are about to lose your area from invasion!
1. Defend what you have
2. Gain strength
3. Invade the weak among the strong
Same holds good in Marketing, at times we forget the basics and we remind ourselves on that..