The Leader

“With the greatest leader above them,

People barely know one exists. Next comes

One whom they love and praise. Next

comes one whom they fear. Next comes

one whom they despise and defy. 

When a leader trusts no one,

No one trusts him.

 The great leader speaks little. He never speaks carelessly. 

He works without self-interest and leaves no trace. When all is finished the people say, ‘We did it ourselves.”

(The 17th verse of the Tao)

- Quoted from Magical phrase article of Anand Rangaswamy, CEO Latin America cluster, Godrej consumer products Ltd

Simple

The best thing about Michelle Thaller, Assistant Director for science communication at NASA is her passion for Astronomy and her ability to communicate complex things, simply. 

We see many a times, things made complex, first & foremost, how do we make simple things simple..

https://youtu.be/veQtF3_2tOE

In spite of

Marshall Goldsmith's popular words "in spite of" is very relevant for both Individuals and Organisations. We are successful because of .......... inspite of ......... Sometimes "the inspite of" parameters for established market leaders are shocking, since their current success is more of a factor of what they have done in the past and we all know what the future holds then..

Combo Offers

Combo offers are great since it gives opportunity to increase the diffusion of new products and provides great value for saturated products. Few things that need to be kept in mind are

1. Product compatability: How well the combo products are connected to each other for a given consumer, Do we give a coffee or a cool drinks combo with a burger, both can give better results but not the best.

2. Values: Are the values of the combo products complements or condradicts each other, is the unique selling point of one product is in line with the other one or not. If it's not in line, do we change the combo or change the values.

Diffusion of innnovation

This is a theory of 1960's which is still very relevant today. It's  surprising, lot of organisations are using the conventional methods of gaining the first 16% market share without understanding the fact that the rate of adoption on some segments will decide the future of their existence in that product category. 

The questions that need to be asked are..

What is the importance of this segment for my existence in that product?

How long it's going to take us to reach 16% market share with the current way of doing the business and what are the lost opportunities?

How quickly can I reach there and what are the unconventional ways & means? 

What are the ways to upgrade all our existing customers to this segment and what is the cost in short term  & opportunities in long term?

Can I create a niche and become a leader in that sub segment, is that sustainable?