The solution to most of the business problems lies in understanding the way the business is done, just similar to knowing yourself. We can get it right only when we dig deep in. The simple questions that need to be asked are..
How do customers buy our product and how they don’t? How do each of the channel gets it’s customers. Some of the channels could do far different from its purpose & scope and can completely be misunderstood because it's delivering expected results.
Why do customers buy our product and why they don’t?. The answer lies in our fundamental principle of listening to our customers, employees and other stakeholders which goes much beyond the customer intelligence platforms.
