Diffusion of innnovation

This is a theory of 1960's which is still very relevant today. It's  surprising, lot of organisations are using the conventional methods of gaining the first 16% market share without understanding the fact that the rate of adoption on some segments will decide the future of their existence in that product category. 

The questions that need to be asked are..

What is the importance of this segment for my existence in that product?

How long it's going to take us to reach 16% market share with the current way of doing the business and what are the lost opportunities?

How quickly can I reach there and what are the unconventional ways & means? 

What are the ways to upgrade all our existing customers to this segment and what is the cost in short term  & opportunities in long term?

Can I create a niche and become a leader in that sub segment, is that sustainable?